Why new businesses are using more nTLDs
Back in the day when gTLDs (generic Top-Level Domains) were in vogue, businesses would buy .COMs, .NETs and .ORGs in bulk. The reason to buy them together was that a company would have a different site for their commercial website, a different one for their organizational information, and a different one for internal affairs. Most companies took this approach, but with time as newer businesses emerged, the providers started sensing a need that new businesses will need new domains so that these businesses could show a more relevant, fresh, and consolidated identity of their brand name through their domain names.

Today, you will see that new businesses have new Top Level Domains like .TECH, .IO or even .ONLINE and many more. This is because the nature of the business is evolving and so are the ways of doing business. For some businesses having a .IOmakes more sense than a .COM …