Purpose
What's the overall goal of the piece?

Type of material:

The purpose of these materials is to:

Audience
How would you characterize the audience you need to reach?

Our target audience is best described as:

Distribution
How will you distribute your materials?

We will use the following strategy for distributing the materials:

Format
What format is best suited for your audience, purposes, and resources? (photocopied, printed, include mail-back cards, e-mail, etc.)

The format must include the following characteristics:

Cost/Budget
How much time and money can you spend and where will those resources come from?

The following resources will be allotted to this project: